Oh bother, part 18: The Christmas Commercial Showdown: Target vs. Walmart

Check out these two commercials. Both attempt to capture the excitement of the holidays and the anticipation of opening presents from the perspective of kids. One is for Target and one is for Walmart.



So, you may wonder, what bothers me about these commercials? I’m not quite sure….I just know that it has something to do with class, rural vs. urban, conservative vs. “progressive”, tradition vs. innovation. Also, I keep thinking of Target and how they have managed to maintain the image of cool and progressive even as their practices aren’t. Is this type of commercial one of the reasons why?