While watching the NFC divisional playoff game today, I saw the following commercial for Mills Fleet Farm:
After doing a quick look on YouTube, I found the commercial from last year too:
Questions
- What does it mean to “shop like a man”?
- What version of masculinity is being promoted here? What other forms of masculinity are being discouraged/ignored?
- What differences/similarities do you see between the 2012 and 2013 commercials?
Comments are closed.